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The first 100 to join are our Founding Members.
Receive special recognition on our website, an exclusive Founder’s badge, and help us shape the future of the SMA.
Thanks to a few of our newest Founding Members:





















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4 Ways to Create More Value through Purpose
How do we, as leaders in the sponsorship industry, get people excited about change? Afdhel Aziz, author of the award-winning book: “Good is The New Cool: The Principles of Purpose,”…
Breaking Down Bulletproof Fit & Pro-Social Partnerships with Lesa Ukman
Lesa Ukman refers to “bulletproofing fit.”For the Founder of ProSocial Valuation, when it comes to partnerships that build social capital there are five areas of fit, and unless there’s an…
Partnerships with Purpose
In our latest webinar “Partnerships with Purpose,” SMA Founder & CEO Paula Beadle discussed the greatest factor driving the transformation of the sponsorship industry right now: purpose. The…