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Helping sponsorship
marketers thrive

The U.S. is the largest sponsorship nation without an association… until now

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Members get exclusive access to webinars and workshops

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The first 100 to join are our Founding Members.

Receive special recognition on our website, an exclusive Founder’s badge, and help us shape the future of the SMA.

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4 Ways to Create More Value through Purpose

How do we, as leaders in the sponsorship industry, get people excited about change? Afdhel Aziz, author of the award-winning book: “Good is The New Cool: The Principles of Purpose,”…

Partnerships with Purpose

In our latest webinar “Partnerships with Purpose,” SMA Founder & CEO Paula Beadle discussed the greatest factor driving the transformation of the sponsorship industry right now: purpose.     The…
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