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January 20, 2023

4 Ways to Create More Value through Purpose

How do we, as leaders in the sponsorship industry, get people excited about change? Afdhel Aziz, author of the award-winning book: “Good is The New Cool: The Principles of Purpose,”…

January 18, 2023

Breaking Down Bulletproof Fit & Pro-Social Partnerships with Lesa Ukman

Lesa Ukman refers to “bulletproofing fit.”For the Founder of ProSocial Valuation, when it comes to partnerships that build social capital there are five areas of fit, and unless there’s an…

January 4, 2023

Partnerships with Purpose

In our latest webinar “Partnerships with Purpose,” SMA Founder & CEO Paula Beadle discussed the greatest factor driving the transformation of the sponsorship industry right now: purpose. The…

Helping sponsorship marketers thrive