Members get exclusive access to webinars and workshops
Attendance is Limited!
Sept. 27 – 29 in Chicago
Join us this year in the Windy City as we bring together the industry to learn, connect and shape the future of sponsorship. SMA Members get an exclusive discount.
Membership Benefits
The first 100 to join are our Founding Members.
Receive special recognition on our website, an exclusive Founder’s badge, and help us shape the future of the SMA.
A few of our newest Founding Members:
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Member Spotlight: Paula Milton
I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.
How to Create More Possibilities through Positivity
Joyfulness is good for business. Let’s say that one more time: Joyfulness is good for business. At SMA, we make our work fun, because positive emotions set the foundation for…
Member Spotlight: Gail Alofsin
I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.
Industry news
SMA News
- Frito-Lay makes history with women's World Cup deal June 6, 2023Frito-Lay North America is making its largest investment in women's sports to date with its new sponsorship agreement with FIFA, according to a company statement. Frito-Lay will serve as the Official USA Snack of the Women's World Cup Australia & New Zealand 2023 -- which is reportedly the most-watched women's sports event in the world. […]
- Highmark retains naming rights on Bills' new stadium June 6, 2023The Buffalo Bills' new stadium will be called New Highmark Stadium under a deal between the team and Highmark Blue Cross Blue Shield of Western New York that adds additional value to the previous agreement. Highmark has naming rights for the old stadium, in which the Bills have played home games since 1973. Sports Business […]
- Southwest highlights Pride partnerships June 6, 2023Southwest Airlines is marking Pride Month by highlighting its partnerships with organizations that serve the LGBTQ community. They include the North Texas Gay Lesbian Bisexual Transgender Chamber of Commerce, the Equality California Institute and the Turtle Creek Chorale. The Southwest Airlines Community (6/1)