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Helping sponsorship
marketers thrive

The U.S. is the largest sponsorship nation without an association… until now

Attendance is Limited!

Sept. 27 – 29 in Chicago

Join us this year in the Windy City as we bring together the industry to learn, connect and shape the future of sponsorship. SMA Members get an exclusive discount. 

Membership Benefits

Learning

Members get exclusive access to webinars and workshops

Networking

Find other sponsorship marketers to connect with through SMA

Resources

Unlock access to all of the tools & downloads that SMA has to offer

Recognition

SMA showcases its members through excellence awards and spotlights

News

Receive weekly updates on the hottest topics in sponsorship

The first 100 to join are our Founding Members.

Receive special recognition on our website, an exclusive Founder’s badge, and help us shape the future of the SMA.

A few of our newest Founding Members:

announcements | insights | ideas

Subscribe to the SMA newsletter

Stay informed & inspired

Member Spotlight: Paula Milton

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

Member Spotlight: Gail Alofsin

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

Industry news

RSS SMA News

  • Frito-Lay makes history with women's World Cup deal June 6, 2023
    Frito-Lay North America is making its largest investment in women's sports to date with its new sponsorship agreement with FIFA, according to a company statement. Frito-Lay will serve as the Official USA Snack of the Women's World Cup Australia & New Zealand 2023 -- which is reportedly the most-watched women's sports event in the world. […]
  • Highmark retains naming rights on Bills' new stadium June 6, 2023
    The Buffalo Bills' new stadium will be called New Highmark Stadium under a deal between the team and Highmark Blue Cross Blue Shield of Western New York that adds additional value to the previous agreement. Highmark has naming rights for the old stadium, in which the Bills have played home games since 1973. Sports Business […]
  • Southwest highlights Pride partnerships June 6, 2023
    Southwest Airlines is marking Pride Month by highlighting its partnerships with organizations that serve the LGBTQ community. They include the North Texas Gay Lesbian Bisexual Transgender Chamber of Commerce, the Equality California Institute and the Turtle Creek Chorale. The Southwest Airlines Community (6/1)
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