2026 Summit

Where the industry connects

Join us in Nashville for the Sponsorship Mastery Summit: the one event where the entire sponsorship industry comes together.

The nation’s only sponsorship association.

Your trusted source for all things sponsorship. We are on a mission to grow the industry and provide inspiration and information to help sponsorship marketers thrive.

Industry Insights

Activations, Events

What Brands Showed Up to Lollapalooza

Lollapalooza’s 2026 edition stretched far beyond the eight stages scattered throughout Chicago’s Grant Park. As dozens of artists took the stage, an entire second festival unfolded on the ground:

Partnership, Sports

Intelligence Report: FIFA World Cup 2026

As the FIFA World Cup 2026 passes into the rearview mirror, it is safe to say brands have taken full advantage of the first Men’s World Cup hosted in North America in over 30 years. Between IRL activations, unique broadcast integrations, and ambush marketing ploys, partnerships have arisen in all different shapes and sizes…

Upcoming Webinars

Upcoming Courses

New Members

Welcome to SMA!

Member Spotlight

Tamara Goddard Swager

As Vice President of Business Development at Tandem Partnerships, I lead Tandem’s sponsorship strategy, business development efforts, and day-to-day agency operations, with a primary focus on delivering meaningful…

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