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The U.S. is the largest sponsorship nation without an association… until now

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4 Ways to Create More Value through Purpose

How do we, as leaders in the sponsorship industry, get people excited about change? Afdhel Aziz, author of the award-winning book: “Good is The New Cool: The Principles of Purpose,”…

Partnerships with Purpose

In our latest webinar “Partnerships with Purpose,” SMA Founder & CEO Paula Beadle discussed the greatest factor driving the transformation of the sponsorship industry right now: purpose.     The…