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7in7 Interview: Delivering More Social Capital Through Sponsorship

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This week’s 7in7 welcomes Lesa Ukman, the Founder of ProSocial Valuation and a Board Member of the Sponsorship Marketing Association. Lesa is a sponsorship pioneer and has laid the groundwork for the sponsorship industry as we know it. Additionally, she has developed a valuation calculating the social capital derived from. In her interview, she shares her insights on delivering more value through pro-social sponsorships.