In this week’s 7in7 we’re joined by Bob Lynch, the brilliant mind behind SponsorUnited, an organization revolutionizing the way brands, properties, and agencies collaborate. With a mission to enhance partnerships, Bob is simplifying the sponsorship landscape. His insights were so valuable that we had to make this week’s episode a two-parter! In Part 1, we delved into what catches Bob’s attention, from the fascinating world of next-gen fans, the role of cutting-edge technologies like A.I. and so much more.