Subscribe to the SMA Newsletter

7in7: Mining the Mind of SponsorUnited Founder Bob Lynch

In this week’s 7in7 we’re joined by Bob Lynch, the brilliant mind behind SponsorUnited, an organization revolutionizing the way brands, properties, and agencies collaborate. With a mission to enhance partnerships, Bob is simplifying the sponsorship landscape. His insights were so valuable that we had to make this week’s episode a two-parter! In Part 1, we delved into what catches Bob’s attention, from the fascinating world of next-gen fans, the role of cutting-edge technologies like A.I. and so much more.