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We’re Using Data To Shape The Future Of Sponsorship Marketing

The Sponsorship Marketing Association, in partnership with the Sports Business Journal and Performance Research, has launched a groundbreaking survey to provide game-changing information that will shape the future of sponsorship marketing.

The SMA Sponsorship Marketing Study is designed for sponsors and partner agencies. We are calling upon all corporate sponsors to complete the survey and asking rights-holders to share it with sponsors.

Our goal is to build a community and grow the industry through knowledge and understanding, starting with gathering critical information. We need you to share your insights to ignite a deeper understanding, inspire new ideas, and inform the industry.

By responding to the survey, you’ll receive an invitation to an exclusive webinar where the results will be shared, and industry leaders will offer practical advice on how to use the information to achieve greater success.

We understand that surveys can be a hassle, but let this one be a welcome break in your day. It will only take 10 minutes and will spark some new thoughts and ideas.

Join us at the Sponsorship Mastery Summit from, Oct. 2-4 in Chicago. Get ready to embark on a journey of learning, inspiration, and unparalleled networking – we can’t wait to see you there.