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Member Spotlight: Jamie Ferguson

TITLE & ORGANIZATION

Commercial Sponsorship and Advertising Manager
Family and Morale, Welfare and Recreation (U.S. Army Family and MWR)

LOCATION

USAG Fort Liberty

FOUNDING SMA MEMBER SINCE

2023

What do you love most about sponsorship marketing? 

I love the challenge that it can bring. With my line of work we have to follow regulations, policies, and have more limitations than the normal civilian.

What is one of your favorite things about Fort Liberty FMWR? 

My organization with the U.S. Army Fort Liberty FMWR allows me to bring in sponsors for events that are designed to support military personnel, families, retirees, veterans and the civilians on the installation. Being an Army veteran myself I know the stress that goes into being a soldier. Our events are an outlet for the troops and their families to know we are here to support them. We try to reach each demographic and make sure they can find something to do on our installation.

What is one of your best practices?  

Transparency. Working in my organization we are limited at times on what we can and cannot do. With limitations can bring on frustration if you are not upfront with the client. I am very transparent with my clients and I feel that builds the trust you need to continue growing the relationship. With growth brings more opportunities.

What is something you are excited about in the future?  

I am excited to continue to build the sponsorship program here at Fort Liberty DFMWR and to help support all of our programs and events. Excited to see what growth and opportunities may open up in the future with Fort Liberty or other Army Installations.

What inspired you to join SMA? OR What inspired you to attend the Summit? 

I am very passionate about what I do and how my job impacts our overall mission. After attending the Summit I felt that SMA was such a great resource that I knew I wanted to be a part of it. I want to be a sponge and soak up as much as I can to contribute the most to U.S. Army FMWR programs.

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