7 Insights and Ideas in 7 Minutes
The 7in7 Series is a widely popular and informative program hosted by SMA CEO, Paula Beadle. Paula interviews industry thought leaders to share ideas and insights valuable to the events, sports and entertainment industry. Members receive our full library, plus extended interviews.
7in7: Mining the Mind of SponsorUnited Founder Bob Lynch, Part II
Our interview with Bob Lynch, the masterful mind behind SponsorUnited, was so comprehensive, we had to turn it into a…
7in7: Mining the Mind of SponsorUnited Founder Bob Lynch
In this week’s 7in7 we’re joined by Bob Lynch, the brilliant mind behind SponsorUnited, an organization revolutionizing the way brands,…

7in7: Dialing in on Consumer-Driven Insights
Members Only

7in7: Choosing Long-term Strategy Over Quick Wins
Members Only

7in7: Joyfulness is Good for Business
Members Only

7in7: Driving Social Good Through Great Partnerships
Members Only

7in7: Delivering More Social Capital Through Sponsorship
Members Only

7in7: Authentic Activations Deliver Significant Brand Impact
Members Only
…and many more!
Already a member? Visit the Member Hub to access every interview.
Become a member for unlimited access to our full library.
Already a member? Access every 7in7 in the Member Hub.