7 Insights and Ideas in 7 Minutes
The 7in7 Series is a widely popular and informative program hosted by SMA CEO, Paula Beadle. Paula interviews industry thought leaders to share ideas and insights valuable to the events, sports and entertainment industry. Members receive our full library, plus extended interviews. Member benefits and access begin January 2023.
7in7: Authentic Activations Deliver Significant Brand Impact
In this week’s 7in7, we talk to Scott McNearney, Senior VP Global Development at The Recording Academy and a board…
7in7 Interview: Delivering More Social Capital Through Sponsorship
This week’s 7in7 welcomes Lesa Ukman, the Founder of ProSocial Valuation and a Board Member of the Sponsorship Marketing Association.…

7in7 Interview: Transforming the Future of Fan Experience
Members Only

7in7 Interview: T-Mobile’s Future-Forward Partnerships
Members Only

7in7 Interview: What’s Next for Revenue Generation in College Sports
Members Only

7in7 Interview: Telling Our Stories With Technology
Members Only

7in7 Interview: Sponsorship Data & Trends to Keep You on the Cutting Edge
Members Only

7in7 Interview: Breaking Records & Barriers with Angel City FC
Members Only
…and many more!
Become a member for unlimited access to our full library.
Member benefits and access begin January 2023.