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marketers thrive

The U.S. is the largest sponsorship nation without an association… until now

Early Bird: Register Now & Save

Sept. 27 – 29 in Chicago

Join us this year in the Windy City as we bring together the industry to learn, connect and shape the future of sponsorship. SMA Members get an exclusive discount. 

Membership Benefits


Members get exclusive access to webinars and workshops


Find other sponsorship marketers to connect with through SMA


Unlock access to all of the tools & downloads that SMA has to offer


SMA showcases its members through excellence awards and spotlights


Receive weekly updates on the hottest topics in sponsorship

The first 100 to join are our Founding Members.

Receive special recognition on our website, an exclusive Founder’s badge, and help us shape the future of the SMA.

Thanks to a few of our newest Founding Members:

announcements | insights | ideas

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Stay informed & inspired

Member Spotlight: Gail Alofsin

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

4 Ways to Create More Value through Purpose

How do we, as leaders in the sponsorship industry, get people excited about change? Afdhel Aziz, author of the award-winning book: “Good is The New Cool: The Principles of Purpose,”…

Industry news


  • MLB, Zoom partner on broadcast elements March 21, 2023
    Zoom will provide the technology to support new broadcast elements for Major League Baseball games on Apple TV and the MLB Network starting on March 30. No single operator has previously powered a complete system for reviewing replays. SportsPro Media (3/17)
  • Visit Saudi out as 2023 FIFA Women's World Cup sponsor March 21, 2023
    FIFA has dropped a tourism agency as a prospective sponsor of the 2023 Women's World Cup in New Zealand and Australia. Fans and players had raised issues with Saudi Arabia's human rights violations, including government-backed misogyny and homophobia, though FIFA leader Gianni Infantino said the decision wasn't based on ethics. The Washington Post (3/17)
  • Live Nation gains its first national wine sponsor March 21, 2023
    Chateau Ste. Michelle is Live Nation's first official wine sponsor, having signed a deal covering aspects such as digital marketing, on-site activations and social media. The winery will have access to at least 18 million fans and will serve wines in a chateau-inspired lounge. 425 Magazine (3/16)