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Sept. 27 – 29 in Chicago

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Navigating the Power of Purpose-Driven Partnerships

In today’s fast-paced and ever-evolving digital landscape, capturing the attention of audiences has become a daunting challenge for marketers. However, there is a beacon of hope in the form of

SM Academy: Unlocking Sponsorship Success

In the ever-evolving world of sponsorships, staying ahead of the game is crucial to achieving lasting success. As professionals in the sponsorship industry, we understand the importance of continuous learning…

Industry news


  • JCPenney kicks off sports marketing partnerships September 19, 2023
    JCPenney has signed on as presenting sponsor of Amazon Prime's Thursday Night Football postgame show in a season that will include the National Football League's first Black Friday game. The retailer has also struck deals with Fox and Apple TV to run ads from its "Make it Count" campaign during Major League Soccer games. Ad […]
  • "Run on Less" event puts electric trucks in the spotlight September 19, 2023
    Tesla's semi trucks for PepsiCo are among those in the spotlight at the "Run on Less" data-collection event sponsored by the Rocky Mountain Institute and the North American Council for Freight Efficiency. This year's focus is on the challenges of running large fleets and keeping them charged up. Schneider, with its Freightliner eCascadia trucks, Frito-Lay […]
  • Bacardi taps DJ Premier, Don Toliver for VMAs September 19, 2023
    Bacardi made its debut as the first spirits sponsor of the MTV Video Music Awards with a 60-second spot celebrating 50 years of hip-hop and all the tracks in which the brand was mentioned. The ad stars DJ Premier, who mixed the songs featured in the spot, and Don Toliver, who closes it out with […]