We are proud to announce the winners of the 5th annual Sponsorship Excellence Awards, celebrated at this year’s Summit. The ceremony brought together leaders from across the sponsorship marketing industry…
Awards
Summit 2026
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Summit 2027: Austin
Awards
Excellence Award Winners
Save the Date
Summit 2027: Austin
The nation’s only sponsorship association.
Your trusted source for all things sponsorship. We are on a mission to grow the industry and provide inspiration and information to help sponsorship marketers thrive.
Activations, Events
What Brands Showed Up to Lollapalooza
Lollapalooza’s 2026 edition stretched far beyond the eight stages scattered throughout Chicago’s Grant Park. As dozens of artists took the stage, an entire second festival unfolded on the ground:
October 14
October 21
November 11
November 18
Member Peer Network
December 9
December 16
December 16
October 22 | 10AM PT / 1PM ET
60 min
Social Impact Sponsorship: How Purpose-Driven Partnerships Drive Brand Growth and Community Change
RegisterNovember 4 | 10AM PT / 1PM ET
60 min
Excellence Award Winners: The Strategies Behind 2026’s Best Partnerships Revealed
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New Members
Welcome to SMA!
Member Spotlight
Tamara Goddard Swager
As Vice President of Business Development at Tandem Partnerships, I lead Tandem’s sponsorship strategy, business development efforts, and day-to-day agency operations, with a primary focus on delivering meaningful…