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About Us

THE SMA MISSION

To grow the sponsorship industry and provide inspiration and information to help sponsorship marketers thrive.

We believe in the power of sponsorship marketing.

We are on a mission to grow the industry and provide inspiration and information to help sponsorship marketers thrive.

Sponsorship marketing is a powerful way to make meaningful connections to audiences, capture the hearts and minds of people, impact communities, and forge lasting relationships that elevate brands and properties.

We are leading the sponsorship evolution.

After decades of success in the sponsorship marketing industry, we craved to be something more. We wanted to dig deeper, lead the industry, and make a mark. We dreamed of helping others improve performance – accelerating growth, building stronger partnerships, and transforming the culture. We wanted to inspire and inform the industry, so we created Sponsorship Mastery. We produced an annual Summit, hosted webinars, developed an interview series with industry thought leaders, provided free tools and guides, created content with insights and strategies, and so much more.

We talked to properties, agencies, and brands around the country and learned that industry professionals wanted a resource for learning and connecting. It is time the #1 sponsorship marketing nation in the world had a Sponsorship Marketing Association to advocate for and unite the sponsorship marketing industry.

So, as of October 1, 2022, Sponsorship Mastery became THE SPONSORSHIP MARKETING ASSOCIATION.

We are mastering the art and science of sponsorship.

Sponsorship marketing is tough, and we want to make it easier. By coming together, exchanging ideas, sharing trends and best practices, and learning from one another, we are mastering the art and science of sponsorship. From the seasoned pro to the industry newcomer, SMA serves as the resource for information and inspiration to help organizations and sponsorship marketers thrive.

the SMA team

Shaping the future of sponsorship with a team of industry experts

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