To grow the sponsorship industry and provide inspiration and information to help sponsorship marketers thrive.

Advisory Board

Amber Burda

Executive Director of Sponsorship, Business & Corporate Development

Marques Jackson

Senior Director Corporate Partnerships & Media, Miami Dolphins & Hard Rock Stadium

Gina Scott

VP, Group Licensing | Partner Services


Paula Beadle

Founder & CEO

Paula Beadle is a partnership marketing thought leader and sponsorship industry trailblazer. Over her illustrious 30+ year career in sports, entertainment and life-style events Paula has been recognized as a transformative leader who drives growth, creates innovative strategies and builds high performing teams. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.

Paula is the Founder & CEO of Caravel, a national consulting company specializing in strategic sponsorship and partnership marketing. Caravel develops winning strategies, fosters bold ideas, increases revenue and creatively connects the right partners. Paula’s reputation as a results-driven leader stems from success buying and selling a range of diverse sponsorships, including securing multi-million-dollar naming rights partnerships, forging renown purpose driven partnerships, and a track record for developing long-term signature partnerships with iconic events and global brands.

Paula is also the Founder & CEO of the Sponsorship Marketing Association. Paula is a visionary leader and an avid champion of the industry. She founded SMA to strengthen, unify and advocate for the industry’s continued growth. Paula is on a mission to help marketers master the art and science of sponsorship.

Paula is a sought-after speaker, a Mentor for Women in Sports & Entertainment (WISE) and serves the Red Cross, Seattle Sports Commission and Washington Fairs and Events Association.

Delaney Clark

Senior Marketing & Event Coordinator

With experience across a variety of industries, Delaney excels in her natural interpersonal skills and creative thinking. From supporting clients, members, fans, or customers, Delaney is eager to go above and beyond. Her professional experience ranges from events and entertainment, hospitality and service, public relations, and marketing.

Delaney is a Seattle native and proud Gonzaga University graduate (Go Zags!). She actively volunteers, and enjoys attending sporting events, concerts, and traveling – both locally and internationally.

Mason Kelley

Social Media Manager

A communications specialist, content creator, writer, photographer, editor and social media manager, Mason has spent the better part of 20 years traveling coast-to-coast finding new ways to tell compelling stories through writing and photography.

Shannon Loys

Graphic Designer

Working collaboratively and responsively with her clients–who’ve ranged from national consulting firms to small, family-owned businesses–Shannon excels at translating ideas into powerful visual messaging. She brings over 13 years of design experience, in print, web, and identity work of all sorts.

Questions about SMA Membership?