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SMA Academy

Gain an inside advantage.

SMA Academy is the Official Sponsorship Training Program of SMA.
Based on leadership experience, industry research and successful results, our courses will ignite new thinking, improve skills, and inspire greatness.

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2024 COURSES
WINTER & SUMMER 2024

SMA Customized Training Program

For sponsors, rights-holders and agencies.

Contact us today for more information.

SCORE Sponsorship

Customized and comprehensive sports sponsorship 
sales training program. Intensive, results-driven development programming for sponsorship leaders and teams to maximize your sponsorship efforts to improve performance and increase revenue.

Contact us today for more information.

THE EDGE YOU NEED

Achieve your goals easier and faster.

The industry has evolved at a rapid pace and future sponsorship success will require a deeper level of knowledge, more creative thinking, better tools and resources, and new approaches.

THE SMA DISTINCTION

What makes SMA Academy different?

We recognize that learning and development is a process and we are here for you over time to help you put into practice what you learn during SMA Academy courses.

  • It’s a virtual learning environment using videos, live large group sessions, and small action learning group discussions
  • We know that high-performance habits and mindset is your superpower
  • Every course’s content follows a proven step-by-step sales process
  • Each session features industry experts who have decades of success
  • In the moment coaching
  • Collaboration with other students
  • We bring our real street hustle experience to the conversation

“Each session brought insights, easily implementable processes…well worth the time.”

Jacob Sorenson, Director of Student Media, University of Utah
WHO IS THIS FOR?

SMA Academy is designed for

Organizations and people who are committed to stronger partnerships, better results, and improved performance.

If you are a seasoned pro or an industry newcomer, this is an opportunity to expand your thinking, learn the nuisances of successful sponsorships, perform consistently at the highest levels, grow your career, and expand possibilities.

WHO’S WHO

Meet Your Instructors

Marques Jackson

Senior Director Corporate Partnerships & Media, Miami Dolphins & Hard Rock Stadium

Tony Wells

Former Verizon Chief Media Officer & 4X CMO

SECURE YOUR SPOT

Enroll in the Academy today

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