SMA Academy


Feb 29 – Apr 18, 2024


Jun 13 – Aug 8, 2024

Impact Sponsorship Sales

An 8-week virtual course that will give you the tools you need to define and meet your sales goals. 

Sponsorship is an effective and powerful marketing strategy. It’s also an exciting career that attracts high-energy, creative people who are driven by big ideas, fast-paced environments, and cultivating relationships. Sponsorship can be complicated and time-consuming, but we make it easier and help you achieve your goals faster. This is the deep-dive course every sponsorship marketer needs.

  • Accomplish more in less time with greater ease
  • Define and plan to achieve (S.M.A.R.T.) goals
  • Apply principles and practices to get partners faster
  • Inspire a high-performance mindset
  • Expand marketing knowledge and confidence
  • Implement best practices, trends, and technology
  • Build stronger partnerships and grow revenue
  • Work in the zone – be happier, have more fun, and enjoy success

Can’t attend the live sessions? All sessions will be recorded and available for 6 months!

“Covered the fundamentals of sponsorship exceptionally. A treasure trove of rich content.”

Philicia Douglas, Director, Partnership & Spring Training Business Development, Minnesota Twins Baseball Club

Course Content

Impact Sponsorship Sales spans 8 weeks and includes a combination of instructor-led live sessions and small group conversations. The course follows a 10-step sponsorship sales process from start to finish. Every session will include:

Pre-Session Assignments


Instructor-Led Live Virtual Session

“In-the-Flow of Work” Activity

Action-Learning Group Discussions

Breakout Conversations

Hands-On Exercises



Sessions will be recorded & available for 6 months!

We believe learning in a live environment, where we can have discussions with each other, ideate and inspire. But we get it, sometimes it’s hard to coordinate busy schedules, so if you are unable to attend a live session, no problem, you can watch the recording.

“SMA delivers the knowledge! An absolute game-changer, offering an expert dive into best practices, trends, and illuminating insights.”

Cari Dixon, Chief Growth Officer, Washington State Fair

It’s Radically Simple

We tell you what you need to know and the actions to take to be successful. By learning in the flow of your work you put into practice what you are learning and see immediate results.

View video lectures and complete pre-class assignments.
It’s flexible so you can learn at your own pace. During the course you will watch short videos from industry leaders who provide instruction and information prior to each session. You will be given assignments in preparation for live group sessions.

Attend 8 live large-group virtual sessions
You will attend 8 live sessions with the entire group for approximately 90 minutes. Each session will be facilitated and focused on active learning. The session time will be used for interaction and activities that promote collaborations between students, and for in-the-moment coaching. Participants must attend all sessions, on camera to receive certification.

Participate in 8 action learning small group discussions
In-between weekly virtual sessions you will meet with your group to discuss session content, share experiences, and test out learnings. Groups will be given specific topics and assignments for discussion, and it will be up to each group to plan meeting times.

Collect helpful tools and resources you can immediately apply
We are learning in the flow of work, and that means you will receive helpful scripts, guides, and templates, you can immediately put into practice. You can ask for instant feedback on real-time challenges and opportunities. Use this time to prepare for upcoming meetings, goal setting, and planning.

Receive on-going support
Throughout the 8-week course, we will send you quick tips that will help you in the moment and inspire you to reach your highest potential.


What You’ll Get

Strategies and tactics you can immediately put into action

High-performance mindset habits

A customized scorecard

Scripts for storytelling, outreach and presenting

Step-by-step guides, easy-to-use templates, practical tools

Best practices, real examples and new ideas

Research studies

Certificate of completion

An invitation to attend “refresher” courses


New Item
$1,000for non-members
  • 8 weeks of our virtual SMA Academy Course: Impact Sponsorship Sales