Benefits

Learning

Monthly Webinars – Free for members
These 30-minute webinars are real-world learning experiences designed to help you master the art and science of sponsorship. Make the connection between proven strategies and real-world challenges, increase sponsorship revenue, build stronger partnerships and drive more results.

Quarterly Workshops – Discounted for members
SMA’s workshops provide a deep-dive, hands-on opportunity for accelerated learning. These half and full-day professional development workshops align your sponsorship marketing strategy with your revenue and messaging goals to drive sales and marketing success.

Networking

Networking Events
Make valuable connections with colleagues and industry experts at our networking events throughout the year. Some events will be live and in-person and others will be offered as virtual events, making them accessible to all regardless of your location. Don’t miss these opportunities to connect with the pros and widen your circle of influence.

Member-to-Member Introductions
Our Membership Director serves as your industry connector and will introduce you to other SMA members who can share their insights and experiences.

Member Directory
Connect directly to other members and fellow sponsorship marketers through our convenient digital directory.

Events & Meetings

Annual Sponsorship Mastery Summit – Discounted for Members
Where sponsorship leaders collaborate, innovate, learn and connect. The most influential industry thought leaders share revolutionary ideas and insights. We learn from each other, exchange ideas, share successes and solve real-time challenges.

Participate in lively and in-depth conversations about the industry’s most timely and relevant topics. We talk about the biggest deals, the best activations, partnerships with purpose, transparent valuations, technology-driven partnerships, leading high-performing teams, adapting to a changing landscape and so much more.

Industry Task Force
These working groups bring you together with your peers, by industry sectors, for in-depth strategizing on the day’s hottest topics and current challenges.

Resources

Research Reports and Case Studies
The latest research is available at your fingertips through SMA’s library of research reports, white papers and case studies. Data driven solutions provide analysis and clear direction for sponsorship marketing success.

Guides, Tools & Templates
No need to reinvent the wheel when you can improve your sponsorship efforts with our highly effective resources. SMA’s digital reference center is chock-full of useful tools and templates ready for customizing.

Job Board – Free for Members to access and post
Go right to the source when looking to make an addition to your team. Post your openings to SMA’s job board to directly reach your target audience and find the next superstar for your sponsorship team.

Point-of-View
Tap into SMA’s Advisory Board of experts to review your proposals, asset matrices, or activation strategies. This powerhouse think tank brings years of experience and a unique perspective, providing you with invaluable input from their evaluations.

Recognition

Sponsorship Excellence Awards – Free for members to nominate
Each year SMA honors the outstanding accomplishments of game-changers who are revolutionizing the world of sponsorship.

Member Spotlight
This monthly feature celebrates member organizations, individual members and their achievements. These industry leaders are at the top of their game and are paving the way with innovative ideas and sponsorship activations that are on the cutting-edge.

Member Logo
The SMA logo is the industry’s recognized mark of excellence. Amp up your credibility with the SMA logo as only members enjoy permissions of use for digital, broadcast, social media and printed materials.

News

Industry News
Delivered directly to your inbox, our weekly e-newsletter will keep you up-to-date with the latest, hot-off-the-presses sponsorship news.