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Benefits

Benefits

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Explore the Benefits of Membership

SMA Membership provides tremendous value to individuals, teams, and organizations who seek to accelerate results, improve performance and build stronger partnerships.

Join a network of marketers who want to exchange ideas and insights, enhance their learning, and make meaningful connections. Select a benefit below and find out how your sponsorship potential can be unlocked.

Learning

  • Sponsorship Mastery Academy
  • Webinars
  • Workshops
  • Mentorship Program

Networking

  • Events
  • Member Directory
  • Member-to-Member Introductions

Events & Meetings

  • Sponsorship Mastery Summit
  • Talking Ship: the SMA Monthly Roundtable

Resources

  • Research & Case Studies
  • Guides & Templates
  • Materials POV

Recognition

  • Sponsorship Excellence Awards
  • Member Spotlight
  • Member Logo

News

  • Industry news

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Learning

Sponsorship Mastery Academy – Discounted for members
SMA Academy is the Official Sponsorship Training Program of SMA. Based on leadership experience, industry research and successful results, our courses will ignite new thinking, improve skills, and inspire greatness.

In 2024 the SMA Academy will offer an 8-week virtual course, Impact Sponsorship Sales, that will give you the tools you need to define and meet your sales goals.

Sponsorship is an effective and powerful marketing strategy. It’s also an exciting career that attracts high-energy, creative people who are driven by big ideas, fast-paced environments, and cultivating relationships. Sponsorship can be complicated and time-consuming, but we make it easier and help you achieve your goals faster. This is the deep-dive course every sponsorship marketer needs.

WebinarsFree for members
These webinars are real-world learning experiences designed to help you master the art and science of sponsorship. Make the connection between proven strategies and real-world challenges, increase sponsorship revenue, build stronger partnerships, and drive more results.

WorkshopsDiscounted for members
SMA’s workshops provide a deep-dive, hands-on opportunity for accelerated learning. These half and full-day professional development workshops align your sponsorship marketing strategy with your revenue and messaging goals to drive sales and marketing success.

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Networking

Networking Events
Make valuable connections with colleagues and industry experts through member-exclusive events like Talking Ship, our monthly roundtable. SMA offers both live and virtual events throughout the year. Don’t miss these opportunities to connect with the pros and widen your circle of influence.

Member-to-Member Introductions
Our Membership Director serves as your industry connector and will introduce you to other SMA members who can share their insights and experiences.

Member Directory
Connect directly to other members and fellow sponsorship marketers through our convenient digital directory.

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Events & Meetings

Annual Sponsorship Mastery SummitDiscounted for Members
Where sponsorship leaders collaborate, innovate, learn and connect. The most influential industry thought leaders share revolutionary ideas and insights. We learn from each other, exchange ideas, share successes and solve real-time challenges.

Talking Ship: A Monthly SMA Roundtable
A roundtable conversation for SMA members, facilitated by SMA members. This is our chance to hang out on a Friday and tell it like it is. A new topic to dive into every month.

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Resources

Research and Case Studies
The latest research is available at your fingertips through SMA’s library of research reports, white papers and case studies. Data driven solutions provide analysis and clear direction for sponsorship marketing success.

Guides, Tools & Templates
No need to reinvent the wheel when you can improve your sponsorship efforts with our highly effective resources. SMA’s digital reference center is chock-full of useful tools and templates ready for customizing.

Point-of-View
Tap into SMA’s Advisory Board of experts to review your proposals, asset matrices, or activation strategies. This powerhouse think tank brings years of experience and a unique perspective, providing you with invaluable input from their evaluations.

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Recognition

Sponsorship Excellence Awards
Each year SMA honors the outstanding accomplishments of game-changers who are revolutionizing the world of sponsorship. Be a part of the association that proudly hosts these awards.

Member Spotlight
This monthly feature celebrates member organizations, individual members and their achievements. These industry leaders are at the top of their game and are paving the way with innovative ideas and sponsorship activations that are on the cutting-edge.

Member Spotlight: Matthew Hammock

I love connecting brands with our variety of events. Working in Sports Commission world, I get to work with and on so many different events each year.

Member Logo
The SMA logo is the industry’s recognized mark of excellence. Amp up your credibility with the SMA logo as only members enjoy permissions of use for digital, broadcast, social media and printed materials.

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News

Industry News
Delivered directly to your inbox, our e-newsletter will keep you up-to-date with the latest, hot-off-the-presses sponsorship news.

Get access to all of the SMA benefits and join today!

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