Explore the Benefits of Membership
SMA Membership provides tremendous value to individuals, teams, and organizations who seek to accelerate results, improve performance and build stronger partnerships.
Join a network of marketers who want to exchange ideas and insights, enhance their learning, and make meaningful connections. Select a benefit below and find out how your sponsorship potential can be unlocked.
Sponsorship Mastery Academy – Discounted for members
The SMA Academy is offering a 6-part sales training program over 12-weeks through a combination of instructor led live sessions and small group conversations. The program is based on decades of sales experience, industry research, and a logical and repeatable process that improves sales skills, accelerates growth, and inspires greatness.
Webinars – Free for members
These webinars are real-world learning experiences designed to help you master the art and science of sponsorship. Make the connection between proven strategies and real-world challenges, increase sponsorship revenue, build stronger partnerships and drive more results.
Workshops – Discounted for members
SMA’s workshops provide a deep-dive, hands-on opportunity for accelerated learning. These half and full-day professional development workshops align your sponsorship marketing strategy with your revenue and messaging goals to drive sales and marketing success.
Make valuable connections with colleagues and industry experts through member-exclusive events like Talking Ship, our monthly roundtable. SMA offers both live and virtual events throughout the year. Don’t miss these opportunities to connect with the pros and widen your circle of influence.
Our Membership Director serves as your industry connector and will introduce you to other SMA members who can share their insights and experiences.
Connect directly to other members and fellow sponsorship marketers through our convenient digital directory.
Events & Meetings
Annual Sponsorship Mastery Summit – Discounted for Members
Where sponsorship leaders collaborate, innovate, learn and connect. The most influential industry thought leaders share revolutionary ideas and insights. We learn from each other, exchange ideas, share successes and solve real-time challenges.
Talking Ship: A Monthly SMA Roundtable
A roundtable conversation for SMA members, facilitated by SMA members. This is our chance to hang out on a Friday and tell it like it is. A new topic to dive into every month.
Research and Case Studies
The latest research is available at your fingertips through SMA’s library of research reports, white papers and case studies. Data driven solutions provide analysis and clear direction for sponsorship marketing success.
Guides, Tools & Templates
No need to reinvent the wheel when you can improve your sponsorship efforts with our highly effective resources. SMA’s digital reference center is chock-full of useful tools and templates ready for customizing.
Tap into SMA’s Advisory Board of experts to review your proposals, asset matrices, or activation strategies. This powerhouse think tank brings years of experience and a unique perspective, providing you with invaluable input from their evaluations.
Sponsorship Excellence Awards
Each year SMA honors the outstanding accomplishments of game-changers who are revolutionizing the world of sponsorship. Be a part of the association that proudly hosts these awards.
This monthly feature celebrates member organizations, individual members and their achievements. These industry leaders are at the top of their game and are paving the way with innovative ideas and sponsorship activations that are on the cutting-edge.
The SMA logo is the industry’s recognized mark of excellence. Amp up your credibility with the SMA logo as only members enjoy permissions of use for digital, broadcast, social media and printed materials.
Delivered directly to your inbox, our e-newsletter will keep you up-to-date with the latest, hot-off-the-presses sponsorship news.