Member Spotlight: Paula Milton
I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.
How to Create More Possibilities through Positivity
Joyfulness is good for business. Let’s say that one more time: Joyfulness is good for business. At SMA, we make…
Member Spotlight: Gail Alofsin
I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.
4 Ways to Create More Value through Purpose
How do we, as leaders in the sponsorship industry, get people excited about change? Afdhel Aziz, author of the award-winning…
Breaking Down Bulletproof Fit & Pro-Social Partnerships with Lesa Ukman
Lesa Ukman refers to “bulletproofing fit.”For the Founder of ProSocial Valuation, when it comes to partnerships that build social capital…
Partnerships with Purpose
In our latest webinar “Partnerships with Purpose,” SMA Founder & CEO Paula Beadle discussed the greatest factor driving the transformation…
Breaking the Mold: Creating a New Sponsorship Value Proposition to Drive Revenue
As the head of Commercial Strategy & Business Development for KNVB, Nicole Bekkers has embraced the challenge of thinking differently…
Revolutionary Partnerships Rooted in Authenticity
If there was one message driven home by our panelists during the “Brands Driving Change and Revolutionizing Sponsorship” at the…
Exploring the Origin Story of the Groundbreaking Climate Pledge Arena
Jeff Webster likes to start at the beginning when telling the Climate Pledge Arena naming rights origin story. For the…
Announcing Lauren Leeman as Director of Memberships & Partnerships
As the Sponsorship Marketing Association looks to achieve its mission to grow, unite and advocate for the sponsorship industry, SMA…
Rewriting Your Sponsorship Sales Playbook
Throughout a career spanning more than 25 years, Steve Tseng has learned a few things about himself and the sponsorship…
T-Mobile’s Drive to Advance Partnership Performance Through Technology
When T-Mobile explores potential sponsorship opportunities, the focus is less on the prominence of its logo and more on the…
How Esports is Redefining Authentic Fan Engagement
Esports isn’t the wave of the future. It’s the present. With annual revenue just shy of $200 billion and a…
5 Trends to Keep You on the Cutting Edge from Navigate’s Jeff Nelson
Jeff Nelson is frequently asked to “peek around the corner.” As the President at Navigate, the industry’s leading data-driven consulting…
Announcing the Nation’s First-Ever Sponsorship Marketing Association
Sponsorship Mastery, a leading organization for supporting sponsorship education, training and networking, has announced it will become the first-ever Sponsorship…
Meet the 2022 Sponsorship Excellence Award Winners
The powerful impact of sponsorship is more prevalent than ever, which is why the Sponsorship Marketing Association (SMA) created the…
How Angel City FC Builds Partnerships Based on Community Impact & Female Empowerment
When Jess Smith watched Angel City FC take the field for the first time earlier this year, she turned to…
3 Ways to Embrace Uncertainty and Develop More Impactful Partnerships
Developing powerful partnerships that actually drive change within communities and beyond is no small feat. It takes willing partners –…
Sponsorship or Philanthropic Donation: Which is Right for You?
You’re a property, non-profit or otherwise, and you’ve identified an organization that may be interested in relationship with you. Do…
Your New Sales Mantra: Always Customize
It should not surprise anyone in sponsorship to hear that customization lies at the heart of successful partnerships. Right now,…
Partners Becoming Corporate Citizens: Shining a Light on the Golden State Warriors
A fundamental shift in how brands view their sponsorships has occurred over the past two years, prompted in large part…
Creating a Culture Where Sponsorship Sales and People Both Thrive
Scott O’Neil, one of the most recognized executives in sports, motivated attendees at last year’s Sponsorship Mastery Summit to examine…
Aligning Sponsors and Properties Behind Partnerships with Purpose
As an industry, we spend a great deal of time being concerned with the rights and benefits properties can provide…
The Art of Rekindling a Broken Sponsor Relationship
Amber Burda, the Houston Livestock Show and Rodeo’s Executive Director of Sponsorships, Business &Corporate Development, candidly shared her story with…
The Most Important Mile Markers on Your Sponsor Prospect’s Customer Journey
Misha Sher has negotiated sponsorship deals for brands that include Toyota, Shell, Mars, American Airlines, eBay and many others. The…
Hit a Partnership Home Run Every Time You Take a Swing
Two prominent sponsors of the Chicago Cubs joined the Sponsorship Mastery Summit during its day at “The Friendly Confines” of…
Beyond Benefits: What It Takes to Be an Amazing Partner
As Wisconsin State Fair Chief Marketing Officer Jen Puente shared during Sponsorship Mastery Summit, the beloved Badger State event secured…
Three Keys to High-Performing Sales Teams: People, Product and Culture
Industry trailblazer David Perry reinforced the foundational elements that will lead to sponsorship sales success for any organization at the…
Brands Driving Results with the Right Sponsorship Strategies
The end game of sports partnerships is selling more of the sponsor’s products and services. Brand awareness and brand consideration…
Four Cornerstones to Building Successful Partnerships
What do the largest music festival in the world and one of the most popular fairs in the country have…