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Member Spotlight: Kelli Cothran

Now that SXSW has wrapped, we asked Kelli to share a recent partnership that she could highlight as a best practice.

2023 Post-Summit Report

The post-Summit report is your overview of the valuable insights and strategies that emerged from the sessions, a roadmap for mastering the art of sponsorship in today’s ever-evolving landscape.

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Sponsorship winners at the AO

I recently had the privilege of taking a behind-the-scenes tour of the 2024 Australian Open, guided by the insightful Jordan Iannuzzi. As we strolled through the various sponsor integrations and exciting opportunities, one thing became abundantly clear – at the core of the AO’s success is its exceptional team.

Navigating the Future: Trends, Innovations, & AI Bedtime Stories

The anticipation of a new year brings a sense of permission to dream big and plan. To capitalize on this excitement, we made it the focus of our January Talking Ship roundtable, where we welcomed Matt Balvanz, the SVP of Innovation and Analytics at Navigate. Our SMA Members showed up in force, and we all…

To access this post, you must be a member. Join today: Membership.

Member Spotlight: Jennifer Schuder

The State Fair of Texas has been one of the largest state fairs in the country, operating since 1886. We run for 24 consecutive days starting the last weekend in September. Our fairgrounds are 277 acres and located in the middle of the nation’s most extensive collection of art deco buildings, which creates a unique setting for a fair.

Member Spotlight: Jim Perrus

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

Unveiling the Power of Local Partnerships

Insights from June Ashley’s Sponsorship Mastery Summit Session June Ashley, Senior Manager of Partnerships at Starbucks, took Sponsorship Mastery Summit…

Top 10 Takeaways from the Sponsorship Mastery Summit

In today’s fast-paced and ever-evolving digital landscape, capturing the attention of audiences has become a daunting challenge for marketers. However, there is a beacon of hope in the form of

Navigating the Power of Purpose-Driven Partnerships

In today’s fast-paced and ever-evolving digital landscape, capturing the attention of audiences has become a daunting challenge for marketers. However, there is a beacon of hope in the form of

Insights from Industry Veteran Tony Wells

In today’s fast-paced and ever-evolving digital landscape, capturing the attention of audiences has become a daunting challenge for marketers. However, there is a beacon of hope in the form of

Member Spotlight: Kevin O’Brien

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

Member Spotlight: Paula Milton

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

Member Spotlight: Gail Alofsin

I joined Newport in 1988 when it was the Newport Yachting Center – and we had nothing to do with yachting! It was a blank canvas on the waterfront, four acres, and only one event. I canceled a band at that event to get $1,000 in my budget to attend my first industry conference, and the rest is history.

Partnerships with Purpose

In our latest webinar “Partnerships with Purpose,” SMA Founder & CEO Paula Beadle discussed the greatest factor driving the transformation…
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