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Case Studies

KEYNOTE SPEAKER

Kevin Griffin

Our growing library of sponsorship case studies is an exclusive SMA member benefit. Join today for access to this resource. We dive into real-life examples of inspiring sponsorship campaigns and partnerships in action.

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Case Study: Twins x Thrivent at Bat for Impact

The Minnesota Twins, a Major League Baseball team, and Thrivent, a Fortune 500 diversified financial services organization, embarked on a transformative multi-year partnership

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Case Study: Delta Lounge at SXSW

Delta Airlines wanted to enhance the experience for SkyMiles members attending SXSW 2024 by offering them a unique and exclusive experience.

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Case Study: See Her Greatness

Buick, known for its commitment to inclusivity and empowerment, launched the “See Her Greatness” campaign in the lead-up to the 2022 NCAA Tournament.

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Case Study: Greening the Ballpark

In 2009, the Minnesota Twins set out to construct Target Field, their new baseball stadium in downtown Minneapolis, with environmental stewardship at the forefront.

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Case Study: M. J. Bale’s ‘Grazed on Greatness’

PARTNERS M. J. Bale Australian Cricket Team CAMPAIGN NAME Grazed on Greatness TIMEFRAME 2012 Background M. J. Bale, a new Australian men’s fashion brand, embarked on a unique sponsorship journey with the Australian Cricket Team, positioning themselves as the official tailors. This partnership leveraged the rich history of the team’s victories at the Sydney Cricket…

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