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2026 Sponsorship Outlook Survey

Find out what industry leaders are thinking as they play for the year ahead.

  • What are your 2026 sponsorship goals?
  • What gives a sponsorship seller a competitive edge?
  • Who makes the sponsorship decisions in your company?
  • How important are social causes to your brand?
  • and more!

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We’ve unlocked this exclusive SMA resource, so you can download the 2026 survey results now.

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Industry Resources

As a benefit for our members, we’ve gathered the latest research and industry analysis from our members.

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