Get inspired with quick video sparks delivering timely insights, actionable tips, and best practices on current sponsorship topics.
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Your Sponsorship Superpowers
The must-have membership for individuals and organizations who seek to accelerate results, improve performance and build stronger partnerships in the sponsorship industry. SMA Members get access to 50+ benefits including:
“After joining SMA, I was introduced to the world of sponsorship, and it was truly eye opening. I gained incredible insights from sponsorship professionals that changed my perspective on our potential.”
-ASHLEY GEUS, DIRECTOR OF SPONSORSHIP B2B, RX GLOBAL
More about RX Global
RXUS is redefining the way businesses connect, grow, and innovate. With a dynamic portfolio of over 20 industry-leading events spanning more than 10 diverse sectors—including Tech, Jewelry, Pharma, Security, Golf, Optical, Gaming, Comic, Bar & Beverage, and more—we deliver experiences that simply can’t be missed.
Our events go beyond networking, offering cutting-edge tools and insights to help you discover markets, source products, and build meaningful connections to grow your business. As part of RX Global and RELX, we prioritize inclusivity, accessibility, and excellence, empowering thousands of businesses to thrive.
Sharpen your strategies, stay current on industry trends, and learn from leading professionals.
7in7 Series Library
View the complete library of 7in7 interviews, delivering focused, bite-sized sponsorship insights and actionable strategies.
On-Demand Webinar Library
Access SMA’s complete library of recorded webinars to learn at your own pace and revisit key insights anytime.
Monthly Webinars
Join live monthly webinars featuring industry experts discussing current trends, best practices, and emerging strategies in sponsorship.
Tap into the experience and insight of leading sponsorship professionals through SMA’s expert access and advisory services.
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Executive Briefings
Quarterly exclusive briefings on industry trends, market intelligence, and competitive landscape.
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C-Suite Discussion Circle
Join quarterly invite-only discussions to connect with industry executives and enterprise peers to exchange insights.
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Office Hours
Paula’s office is open — drop in the 3rd Wednesday of every month for advice, a creative idea, or just a good conversation.
The insights and materials you need to excel in sponsorship, designed to streamline your work and strengthen your strategies.
Guides & Templates
Save time and elevate your work with ready-to-use templates, checklists, and how-to guides for proposals, contracts, and activation plans.
Case Studies
Learn from real-world examples through SMA’s library of detailed sponsorship case studies showcasing successful strategies and campaigns.
Industry Research
Access exclusive research reports analyzing sponsorship trends, benchmarks, and market intelligence to inform your strategy.
Build lasting relationships and grow your network with SMA’s vibrant member community.
Facilitated Member Introductions
Request introductions to other members with specific expertise or experience from SMA leadership.
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Member Peer Networks
Join meaningful peer-to-peer conversations with members who share your professional focus. Exchange ideas, challenges, and solutions directly with colleagues facing similar opportunities in sponsorship.
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Mentorship Program
Participate in SMA’s structured mentorship program connecting experienced professionals with those seeking guidance in their sponsorship career.
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VIP Summit Experience
Invitation to VIP event with board members, speakers, and sponsors.
Elevate your professional profile and celebrate your achievements within the SMA community.
- The official SMA member badge for your website
- Feature in an SMA Member Spotlight
- Listing in our Member Directory
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Content Collaboration
Partner with SMA on co-created content initiatives, including co-authored research reports, collaborative blog series, or joint industry insights, showcasing your organization’s expertise.
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Enterprise Showcase
Receive one month of premium visibility for your organization across the SMA website, newsletter, and social channels to amplify your industry leadership.
SMA Members always get the steepest discounts.
- Sponsorship Mastery Summit (25% off)
- SMA Academy (25% off)
- On-Demand Sponsorship Expertise (25% off)
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Complimentary Award Nominations
Submit unlimited nominations for SMA’s Sponsorship Excellence Awards at no additional cost to showcase outstanding work.
*exact discounts subject to change
“For property leaders who have yet to join the Sponsorship Marketing Association, do yourself a favor and join the party! It’s a great investment that will pay off with sponsorship success.”
-KEVIN BARTRAM, FOUNDER & PRESIDENT, BARTRAM PARTNERSHIPS
Choose a Membership Tier
Already a member? Login to My Account to change your membership plan.
Individual
$600/yr
Buy Now1 user
✔ Monthly Webinars
✔ Sponsorship Spark Video Series
✔ Member Peer Networks
✔ Member Directory
✔ SMA Member Badge
✔ Weekly SMAsh Up Newsletter
✔ Exclusive Discounts & Savings
Complimentary Award Nominations
On-Demand Webinar Library
7in7 Series Library
Member Spotlight
Industry Research
Case Studies
Guides & Templates
Facilitated Member Introductions
Mentorship Program
Office Hours: Expert Q&A
C-Suite Discussion Circle
Enterprise Showcase
Executive Briefings
Content Collaboration
VIP Summit Experience
TIER 1
Essential
$1,200/yr
Buy Now2 users
Add'l $200 /ea
✔ Monthly Webinars
✔ Sponsorship Spark Video Series
✔ Member Peer Networks
✔ Member Directory
✔ SMA Member Badge
✔ Weekly SMAsh Up Newsletter
✔ Exclusive Discounts & Savings
✔ Complimentary Award Nominations
✔ On-Demand Webinar Library
✔ 7in7 Series Library
✔ Member Spotlight
✔ Industry Research
✔ Case Studies
✔ Guides & Templates
Facilitated Member Introductions
Mentorship Program
Office Hours: Expert Q&A
C-Suite Discussion Circle
Enterprise Showcase
Executive Briefings
Content Collaboration
VIP Summit Experience
TIER 2
Professional
$2,400/yr
Buy Now3 users
Add'l $250 /ea
✔ Monthly Webinars
✔ Sponsorship Spark Video Series
✔ Member Peer Networks
✔ Member Directory
✔ SMA Member Badge
✔ Weekly SMAsh Up Newsletter
✔ Exclusive Discounts & Savings
✔ Complimentary Award Nominations
✔ On-Demand Webinar Library
✔ 7in7 Series Library
✔ Member Spotlight
✔ Industry Research
✔ Case Studies
✔ Guides & Templates
✔ Facilitated Member Introductions
✔ Mentorship Program
✔ Office Hours: Expert Q&A
✔ C-Suite Discussion Circle
Enterprise Showcase
Executive Briefings
Content Collaboration
VIP Summit Experience
TIER 3
Enterprise
$3,600/yr
Buy Now4 users
Add'l $300 /ea
✔ Monthly Webinars
✔ Sponsorship Spark Video Series
✔ Member Peer Networks
✔ Member Directory
✔ SMA Member Badge
✔ Weekly SMAsh Up Newsletter
✔ Exclusive Discounts & Savings
✔ Complimentary Award Nominations
✔ On-Demand Webinar Library
✔ 7in7 Series Library
✔ Member Spotlight
✔ Industry Research
✔ Case Studies
✔ Guides & Templates
✔ Facilitated Member Introductions
✔ Mentorship Program
✔ Office Hours: Expert Q&A
✔ C-Suite Discussion Circle
✔ Enterprise Showcase
✔ Executive Briefings
✔ Content Collaboration
✔ VIP Summit Experience