Join the Movement

By joining SMA, you’re not just becoming a member… you’re joining a movement. We are partnering with leaders like you who are aiming to change the sponsorship landscape. Aligning our strategies, sharing industry secrets, having the tough conversations, challenging the old ways and so much more. As a member, you are helping write the new sponsorship story. 

Members represent a diverse range of brands, properties, agencies, venues and rightsholders. You will connect sponsorship leaders, changemakers and trailblazers who share your enthusiasm for all-things sponsorship! 

We’ll provide valuable benefits that give you an all-access pass to connect and learn. SMA benefits will help you accelerate results, improve performance and build stronger partnerships. 

Questions? Please contact us.

A few of our newest Founding Members:


The first 100 will be our Founding Members.

Receive special recognition on our website, an exclusive Founder’s badge, and help us shape the future of the SMA.

Membership Benefits


Based on the number of full-time employees at your company or organization.


# of Memberships


Level 1: 0-25 FTE

Up to 4


Level 2: 26-100 FTE

Up to 8


Level 3: 101-400 FTE

Up to 12


Level 4: 400+ FTE

Up to 16


Get access to all of the SMA benefits and join today!