Amber Burda moved back to the Houston area after studying hospitality administration at Stephen F. Austin State University. She proceeded to work in the fast pace event industry as an Event Coordinator, for SMG, at NRG Park.   Passionate about events and helping one company succeed at sales in the fair and rodeo business, the move to Mattress Firm, Inc. was a natural fit. Burda spent over six years with the Houston-based specialty bedding retailer managing and growing relationships with over 300 events across the country.  In January 2017 she was named the Executive Director of Sponsorships, Business and Corporate Development at the Houston Livestock Show and Rodeo™. She is responsible for the creation, design, development, negotiation and execution of all official Rodeo sponsorships.  Burda and her husband, Greg, live in Santa Fe, Texas, with their 6-year-old son and 19-month-old daughter.