Amy Potter serves as Director of North American Sponsorships for BMO Financial Group, a leading North American financial services organization. Amy is responsible for leading the sponsorship properties across the U.S. and Canadian footprint.

Before joining BMO, Amy led corporate partnership strategy, sales and marketing efforts at several prestigious universities, including the University of Virginia, the University of Maryland and Northwestern University, where she served as one of two female General Managers in Division I college athletics in charge of all corporate marketing and partnership programs for Northwestern Athletics.

Amy started her career with Home Team Sports (HTS), the regional sports network for the Mid-Atlantic, covering the Baltimore Orioles, Baltimore Ravens, Washington Wizards and the Washington Capitals. During her years with HTS, Amy was responsible for the network’s promotions, website and day-to-day execution of television marketing programs for each team.

Amy earned her bachelor’s degree in business from George Mason University in Fairfax, Virginia. Involved in the community, Amy’s “spare” time is spent serving as the National Chair of WISE Within Mentoring program through Women in Sports and Events and volunteers for various Chicagoland nonprofit organizations.