Bruce L. Erley is the President of Creative Strategies Group, (CSG), a sponsorship and event marketing agency based in Denver, Colorado which he founded in September 1995.

In January 2023, Erley sold off the sales representation, promotional activation, and account management services of CSG to former staff members, in order to focus on consultation and coaching services as well as training and presentations.

Drawing on his four decades of success, Bruce delivers to his clients discerning, intuitive, master-level consulting for those seeking or utilizing experiential marketing, event activation, and sponsorship to advance their marketing, communications, CSR or revenue objectives.

Among CSG’s clients are the Pasadena Tournament of Roses, Philadelphia Flower Show, Cherry Creek Arts Festival, The Kentucky Center for the Performing Arts, Levitt Pavilion Denver, Denver Art Museum, Seattle Opera and Visit Aurora. CSG’s corporate clients include Janus Henderson Investors, Kaiser Permanente, the Colorado Lottery, Great-West Life, U.S. Bank and Safeway.

In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA). He is a 2015 inductee into the IFEA Hall of Fame. IFEA is the premiere professional association supporting and enabling festival and event professionals worldwide.

Prior to founding CSG, Erley was the Vice President for Marketing and Sales for Up with People, an international, educational, and cultural organization. He is a 1976 graduate from Colorado State University with a B.A. in Technical Journalism, cum laude.

He is Accredited in Public Relations (APR) by the Public Relations Society of America and a Certified Festival & Events Executive (CFEE) by the International Festivals and Events Association.

Erley is widely acclaimed as a top presenter on sponsorship and event marketing topics for the events and festivals industry having spoken at major conferences in Dubai, Toronto, Vienna, Singapore, South Korea, New York, and Beijing.  He also pens a quarterly advice column in industry publication iE magazine entitled The Sponsor Doc.

Bruce has been married for 40 years to his wife Linda and are the gratified empty nest parents of three married sons and six grandchildren.