Charles Johnson is in his 1st season with the Mariners. He was hired as the Vice President of Corporate Partnerships in Jan 2021. He is charged with leading all corporate partnership initiatives by expanding the team’s brand and awareness throughout the Pacific Northwest region, domestically and international.
With 14 years of experience in developing and executing sales and marketing strategies, Johnson has attained success in highly competitive organizations like the Dallas Cowboys, the Philadelphia 76ers and the New York Yankees. Prior to his role with the Mariners, he served as Senior Vice President of Corporate Partnerships for the Dallas Wings (WNBA) and The Panther City Lacrosse Club (NLL) since 2017 and as Manager of Corporate Partnerships for the Dallas Cowboys Football Club. His career on the business side of sports began in 2006, when he joined the Texas Rangers Baseball Club as an inside sales representative. He then moved on to the Dallas Cowboys as a sales consultant, where he was recognized as a top sales performer for the organization generating over $22 million in contractual sales revenue during his three-year tenure. With his successes within the Cowboys organization, he was then recommended to the New York Yankees as a sales manager where he directed the growth of a $19 million membership account base and secured $42 million dollars in contractual membership revenue. Following his tenure with the Yankees, Johnson joined the NBA family where he was appointed Director of Ticket Sales & Service for the Philadelphia 76ers. While there, his sales team was recognized and awarded by the NBA for leading the league in new membership sales.
Charles is a native of San Antonio, Texas and a former collegiate athlete recruited by Mike Leah at Texas Tech University. Charles earned a B.A. in Communication Studies and Masters in Interdisciplinary Studies (Business & Negotiations) from Texas Tech in 2002 and 2004 respectively.
Charles and his wife Varatip (V) have two children: Landon (12) and Layla (7)