Dan Keats, Director of Sponsorship and Consumer Engagement at Allstate Corporation, the largest publicly held personal lines insurer in the U.S., oversees all sports sponsorships and promotional programming inclusive of the company’s soccer and expansive college sports portfolios.  Over the past 12 years he has helped position Allstate as the #1 corporate brand associated with college athletics overseeing partnerships and programming with The Allstate Sugar Bowl, College Football Playoff, SEC and Big 12 Conferences, American Football Coaches Association, brand ambassadors Kirk Herbstreit and Tim Tebow- as well one of the most recognizable marketing programs in all of sports: the Allstate Good Hands field goal nets program which includes relationships with over 90 of the top Division I schools in the country.  He has also spearheaded the reshaping of Allstate’s current soccer portfolio to include US Soccer, MLS/MLS Next, Allstate Sueno Alianza, and Blackstar.