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Jen Puente has had an extensive career at the Wisconsin State Fair including special events, sponsorship, marketing, and is currently the Chief Marketing Officer. She was instrumental in securing the first presenting sponsor of the Wisconsin State Fair and inking numerous long-term partnerships which are still intact today. Through her tenure she has developed sponsorship courses for the Institute of Fair Management held by the IAFE (International Association of Fairs & Expositions), and traveled throughout the US teaching best practices on sponsorship philosophies

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