Jessi Sanchez leads Premier’s consulting and valuation practice, which applies a methodical, data-centric approach to helping rights holders maximize long-term revenue.
Prior to joining Premier, Sanchez served as senior director of intelligence and analytics at ESP Properties (formerly IEG), a division of the GroupM global sports and entertainment agency. During his eight years with ESP, multiple promotions led to him having oversight of all analysts and client deliverables in research, valuation and targeting.
While at ESP, Sanchez guided the transformative migration of the sponsorship intelligence database from a flat-file structure to Microsoft Dynamic CRM and built out innovative sponsorship intelligence dashboards using Microsoft Power BI. Additionally, Sanchez was a core member of the product development team and modernized the valuation methodology to account for the impact of digital, social and content opportunities on the ever-changing sponsorship landscape.
Sanchez consulted for various blue-chip rightsholders including the Chicago Cubs, Detroit Red Wings, UEFA, Liverpool and Juventus, as well as major brands such as Mobil 1, Taco Bell and M&T Bank.
Sanchez graduated with a Bachelor of Science in finance and marketing from DePaul University. An avid Chicago Bulls, Blackhawks, and FC Barcelona fan, he lives in Chicago and spends his time playing soccer, Ecuadorian volleyball and playing trivia.