Jim is an acknowledged expert in the fields of sponsorship, event and sports marketing. He was instrumental in building pioneering sponsorship firm IEG into a global leader in industry data, information and consulting.
He has worked with organizations of many stripes to create strategic sponsorship programs focused on best practices in sponsorship assessment, selection, negotiation, contracting, valuation, activation and ROI measurement. A respected industry veteran, his network of contacts across sports and sponsorship—from rightsholders and brands to agencies, data and technology suppliers and beyond—is unparalleled.
As a sought-after thought leader, Jim is widely recognized for providing critical insights and education through trainings, appearances and publications. In addition to identifying key trends and delivering his unique perspective on the most important issues facing rightsholders and their commercial partners, he is recognized for identifying and developing strategies and concepts for securing, evaluating and optimizing partnerships now widely adopted by corporate, sports, entertainment and nonprofit marketers of all types and sizes.
Jim spent 30-plus years with IEG, including notable roles as chairman of the annual IEG Sponsorship Conference and author of IEG’s annual report and forecast of overall sponsorship spending, as well as director of its annual industry surveys.
A frequent media commentator and guest, Jim has been a featured speaker at hundreds of sports, entertainment and marketing conferences around the world. He currently hosts the All Access Interview Series podcast for TicketManager.
Jim also is an adjunct lecturer in Northwestern University’s Master’s in Sports Administration program, where he teaches a course in sports sponsorship.
A New York native, he earned bachelor’s and master’s degrees in journalism from The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern.