Mark Ording has more than 25 years of experience in sports and entertainment marketing, sponsorship strategy and measurement, business development, client service and finance/accounting. In early 2023, Mark started VisionMark Consulting, which specializes in sponsorship strategy development and measurement solutions for brands, agencies and rightsholders.
Previously, Mark led the measurement division at Intersport where he delivered measurement services to 20+ brand clients to help negotiate sponsorships, measure results and maximize returns for a total combined portfolio of more than $300 million of sports marketing and sponsorship investments.
Mark also spent 17 years at IEG / ESP Properties where he served as VP, Consulting, led IEG’s Valuation and Research departments, and helped build IEG Valuation Service, the industry’s first third-party source for sponsorship valuations. During his time at IEG, Mark sold and delivered $2.3 million worth of consulting and measurement services and helped hundreds of rightsholders and brands justify over $2 billion in marketing investments and commercial revenue. Mark is also a CPA and started his career as an auditor at Grant Thornton.
Over his career, Mark led consulting engagements with 230+ rightsholder and brand clients and valued more than 1,200 sponsorships of all types and sizes. Examples of clients Mark has worked with include:
- Sports & Entertainment Properties: ANOC, Chicago Bears, Calgary Stampede, Disney, ESPN, Essence Music Festival, Houston Marathon, Houston Texans, Indy Racing League, Kentucky Derby, LA Chargers, Liverpool FC, Minnesota Twins, Miami Heat, NBC Sports, Rijksmuseum Amsterdam, San Francisco 49ers, Science Museum Minnesota, Universal Studios, USOC
- Nonprofits: Alzheimer’s Association, Arthritis Foundation, Be The Match, Christel House, Memorial Sloan Kettering, Rise Against Hunger, Susan G. Komen
- Brands: 7-Eleven, Audi, Blue Cross Blue Shield, BP/Castrol, BMO, Corona (Grupo Modelo), Chase, Chevron, Diageo, DIRECTV, Dr. Pepper Snapple, DTE Energy, Enterprise, Ford Canada, Heineken, Hershey, HSBC Bank, Oatly, Red Bull, Related Companies, Rocket Mortgage, Subway, Taco Bell, Target, UBS, United Airlines, Verizon, Visa
- Agencies: Burson-Marstellar, George P. Johnson, J. Walter Thompson, Navigate, Octagon, Marcus Thomas, Paragon Marketing, Story House, TSMGI, Wasserman
Mark earned his business degree from the University of Illinois at Urbana-Champaign (go Illini!). He has 3 kids and enjoys spending all his free time driving them to soccer practice. He also likes running half marathons, live music, spicy food, comedy, documentaries and suffering through Chicago Bears and Blackhawks games.