Meka Morris, who joined the Twins in August of 2021 as the club’s first-ever Senior Vice President, Chief Revenue Officer, was named Executive Vice President on January 6, 2022. She leads the organization’s collaborative efforts to drive continued business growth and development, with a specific focus on the exploration and optimization of potential new and evolving revenue streams.
Morris’ key responsibilities, aimed at aligning and advancing the organization’s revenue-generating platforms, include oversight of brand partnerships, ticketing, suites and premium inventory, and business strategy and analytics. She was named to Twin Cities Business’ list of “100 People to Know” in 2022.
Prior to joining the Twins, Morris served as Chief Revenue Officer for Tappit, a global payment and data ecosystem for events, sports stadiums and venues. She successfully led the company’s business expansion into North America, landing deals with several professional sports teams and striking a strategic partnership with LEARFIELD. Morris, a member of the Sports Business Journal’s 2021 “Forty Under 40” class, previously held sales-focused leadership roles for LEARFIELD, Legends Hospitality, Live Nation Entertainment, the Charlotte Hornets, the Oakland Raiders and the Cleveland Cavaliers.
A native of Boston, MA, Morris earned her B.S. in journalism and strategic communications from the University of Kansas, where she was a track and field athlete for the Jayhawks. Her late father, Boston Celtics legend Jo Jo White, had a stellar 12-year NBA career and was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.
Meka, her husband Shaun and their dog, Tyson, reside in downtown Minneapolis.