Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, serves as Relo Metrics’ Chief Revenue Officer (CRO). In this role, Shortley is tasked with shaping Relo Metrics’ Americas and European roll out as well as to help transform the sports sponsorship space with data-driven measurement and optimization.

As CRO, Shortley is playing a key role in enhancing international growth for the company, amplifying its messaging and awareness and developing new partnerships that increase Relo Metrics’ value to the market.

Paul brings a wealth of experience and knowledge in leading high performing commercial teams across analytics, market research, advertising and marketing services. Over the last decade, he has led global sales teams within Nielsen’s Marketing Effectiveness and Innovation practices and at SensorTower, a mobile analytics SaaS start-up.

In his leadership roles for Nielsen and SensorTower Paul consistently delivered hyper growth, establishing strong sales foundations and scaled global teams as well as successfully integrating acquisitions to build a unified culture. Along with leading Nielsen’s Sales Excellence taskforce and developing its Enterprise sales process, he was also part of the company’s Mentor program that was pivotal in guiding the careers of young associates.