Sponsorship Mastery Academy

SMA’S NEW SALES TRAINING PROGRAM

SEP 8 – NOV 24, 2023

$795 $495 FOR MEMBERS

VIRTUAL

REGISTRATION IS NOW CLOSED

COURSE OVERVIEW

A Program to Achieve Better Results, Easier and Faster

The SMA Academy is offering a 6-part sales training program over 12-weeks through a combination of instructor led live sessions and small group conversations.

The SMA program is based on decades of sales experience, industry research, and a logical and repeatable process that improves sales skills, accelerates growth, and inspires greatness.

Course Content

THE EDGE YOU NEED

Gain an Inside Advantage

The sponsorship industry has evolved rapidly, and future sponsorship success will require more profound knowledge, creative thinking, tools and resources, and new approaches.

SMA Academy will help you stay on the cutting-edge.

THE SMA DISTINCTION

What makes SMA training effective?

It’s a flexible, virtual learning environment using videos and live sessions
We know that high-performance habits and mindset is your superpower
Instruction is delivered by industry experts with varied experiences providing a broad view
Collaboration with other students to practice and share key learnings
The program was designed with the understanding that 70% of learning happens on the job and needs to be reinforced
Sponsorship sales is not theoretical for this team, we bring real street hustle experience to the conversation

HOW IT FLOWS

A Radically Simple Learning Experience

We tell you what you need to know and the actions to take to be successful. By learning in the flow of your work, you put into practice what you are learning, refine the principles, see immediate results and share the outcomes.

View video lectures and complete pre-class assignments.
It’s flexible, so you can learn at your own pace. During the program, you will watch short videos from industry leaders who provide instruction and information before each session. You will be given assignments in preparation for live group sessions.

Attend 6 live virtual sessions
You will attend 6 live sessions with the entire group for approximately 60-90 minutes. Each session will be facilitated and focused on active learning. The session time will be used for interaction and activities promoting collaborations between students and in-the-moment coaching.

Participate in 6 Action Learning Group Conversations
In-between the live sessions, you will meet with your small group to discuss session content, share experiences, and test out learnings. Groups will be given specific topics and assignments for discussion, and it will be up to each group to plan meeting times.

Collect helpful tools and resources you can immediately apply.
We are learning in the flow of work, which means you will receive helpful scripts, guides, and templates, you can immediately put into practice. You can ask for instant feedback on real-time challenges and opportunities. This time can be used to prepare for upcoming meetings, goal setting, and planning.

Receive on-going support.
Throughout the 12-week course, we will send you quick tips that will help you in the moment and inspire you to reach your highest potential.

WHO IS THIS FOR?

SMA Academy is designed for

marketers who are committed to stronger partnerships, improved performance, and better results.
seasoned pros and industry newcomers seeking career growth, expanded creative thinking, new possibilities, and learning the nuisances of successful sponsorships.

Course Content

The training follows the SMA IMPACT SALES PROCESS and each 6-part series will include the following:

Pre-course work

Videos

Instructor-Led Live Virtual Session

“In-the-Flow of Work” Activity

Action-Learning Group Exercise

Breakout Discussions

Exercises

Resources

Part 1 Part 2 Part 3 Part 4 Part 5 Part 6

PART 1

Sharpen Your Sponsorship Acumen

Empower yourself through a comprehensive understanding of the state of the industry and emerging trends that are shaping the sponsorship landscape. At the end of this session, you will have valuable insights into the evolving dynamics of sponsorships and a better understanding of the untapped potential it holds for your brand or organization.

Live Instructor Large Group Session: September 8 (9:00am PT/12:00pm ET)

Action Learning Small Group Discussion: Week of September 11

PART 2

Apply High Performance Mindset and Goal Setting Practices

Learn how a positive mindset fuels your personal and professional growth and why it’s critical to your success. Explore the habits you want to put into action to achieve your goals. At the end of this session you will have specific goals and high-performance habits.

Live Instructor Large Group Session: Friday, September 22 (9:00am PT/12:00pm ET)

Action Learning Small Group Discussion: Week of September 25

PART 3

Think like a Marketer to Improve Prospecting, Preparation & Meetings

Equip yourself with a fresh perspective on prospecting and preparation by learning new tools and approaches. Preparation is often the most overlooked step in the sales process. You will acquire methods to uncover and use valuable information. By introducing a practical approach, at the end of this session, you will have enhanced skills to effectively secure more meetings with potential partners.

Live Instructor Large Group Session: Friday, October 6 (9:00am PT/ 12:00pm ET)

Action Learning Small Group Discussion: Week of October 9

PART 4

Present like a Pro

Prepare to showcase your marketing savvy so you can take your presenting skills to the next level. We will delve into skills that will enhance your ability to captivate audiences and deliver compelling presentations. By the end of this session, you will have the framework to master effective storytelling techniques, so you can engage and inspire.

Live Instructor Large Group Session: Friday, October 20 (9:00am PT/12:00pm ET)

Action Learning Small Group Discussion: Week of October 23

PART 5

Craft and Price the Perfect Proposal

Boost your confidence in creating compelling proposals and pricing strategies. We will equip you with the essential knowledge and tools to craft persuasive proposals that appeal to potential partners and secure successful collaborations. At the end of this session, you will have gained the confidence to craft compelling proposals, master pricing strategies, and employ effective tactics that inspire partners to say YES to your proposals.

Live Instructor Large Group Session: Friday, November 3 (9:00am PT/12:00pm ET)

Action Learning Small Group Discussion: Week of November 6

PART 6

Execute Flawlessly and Demonstrate Results

The goal of this session is to focus on the two essential steps: Flawless execution and success metrics. This will ensure your sponsorship program exceeds expectations and creates a lasting impact for sponsors. At the end of this session, you will have practical insights and strategies to demonstrate results and value, so you can build more trust and confidence with sponsors and celebrate your success!

Live Instructor Large Group Session: Friday, November 17 (9:00am PT/12:00pm ET)

Action Learning Small Group Discussion: Week of November 20

Final assignment to receive Certificate of Completion

THE SMA PROCESS

A Comprehensive Approach

The SMA Sales Training Program will help sponsorship marketers establish goals and metrics, expand marketing knowledge, and implement best practices, trends and technology.

And, your job will be easier and more fun!