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OCTOBER 2 – 4, 2024 | CHICAGO

We’re still adding exciting updates, so check back regularly.

Wednesday, October 2

8:00AM

Pre-Summit SMA Sponsorship Crash Course

Kick-off the Summit with a 2 ½ hour masterclass in sponsorship marketing. The sponsor and agency partners session will be led by Power Sponsorship’s Kim Skildum-Reid. The rights-holder and agency partners session will be led by SMA’s Paula Beadle and friends Gerry Tabio and Sally Beamer from Creative Resources Group. Attendance is limited to 100 per session. We will notify you when it’s time to sign-up!

10:30AM

Mocktini Opening Reception and Registration

Our legendary event kick-off hosted by SponsorCX.

12:00PM

Lunch is served!

12:45PM

Kevin Griffin Keynote

Kevin Griffin, the talented song-writer, performer and author will take the stage.

2:00PM

Breakout Sessions

Choose your session: three lively discussions covering Arts & Museum Sponsorship, Measurement & Valuation, and the Rise of Women’s Sports.

3:15PM

Case Studies in Sponsorship Excellence

Sponsorship best in class collaborations with Toyota’s Dedra DeLilli and the NFL’s Mike Minnella, followed by SXSW’s Peter Lewis.

5:00PM

It’s Happy Hour!

Thursday, October 3

7:30AM

Early Riser Breakfast Buffet and “Talking Ship” Conversations

8:00AM

1:1 Coaching Sessions

8:45AM

Slow Risers Latte and Learn

Grab a specialty coffee and join one of the Ask Me Anything conversations with Jason Smith CEO of SponsorCX, Gail Alofsin Director of Corporate Partnerships at Newport International Boat Show and Adam Mitchell, CEO of SponsorPulse.

10:00AM

Rapid Keynote Speaker

Bennie Johnson CEO of the American Marketing Association

10:30AM

Rapid Keynote Speaker

Dan Griffis, President of Global Partners for Oak View Group

11:00AM

Breakout Sessions

Choose your session. Three lively presentations including Diana Mayhew President and CEO of the National Cherry Blossom Festival, a panel discussion with Zoo’s and Aquariums covering sustainable partnerships, and a deep dive into sponsorship strategy with Anne Ristau EVP of Consulting at Navigate.

12:00PM

Lunch is served!

12:45PM

Mindy Scheier Keynote

Mindy Scheier Founder of Runway of Dreams Foundation and Gamut Management shares her inspiring story about making a difference and championing social impact partnerships.

2:00PM

Speaker Presentation

Win Your Way with Michael Kithcart

2:30PM

Panel Conversation

A powerful discussion with 3 industry trailblazers Jeff Hansen, VP Strategic Partnerships for Microsoft, Charece Williams Gee VP, Entertainment, Partnerships, Influencers, Culture at Coca-Cola and Tony Wells, Former Verizon Chief Media Officer & 4X CMO.

3:45PM

Case Study in Excellence

Welcome David Eads, CEO of Tournament of Roses to the Stage

4:15PM

Speaker Presentation

Kim Skildum-Reid from Power Sponsorship delivers a provocative global view of sponsorship marketing

5:00PM

Yup, it’s Happy Hour!

Friday, October 4

7:30AM

Early Riser Breakfast Buffet and “Talking Ship” Conversations

8:00AM

1:1 Coaching Sessions

8:45AM

Slow Risers Latte and Learn

Grab a specialty coffee and join one of the Ask Me Anything conversations about technology integration from AR to AI, media partnerships and future trends

10:00AM

Wrap-Up Session

with Paula Beadle and Friends

11:00AM

Sponsorship in Action Tour

At the Griffin Museum of Science and Industry

1:00PM

Grab and Go Box Lunch

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