The first 100 are Founding Members.

A Real-World Learning Experience

SMA webinars are real-world learning experiences to help sponsorship marketers master the art and science of sponsorship. Now more than ever, it’s essential for sponsorship marketers to make the connection between proven strategies and real-world challenges, so they can increase sponsorship revenue, build stronger partnerships and drive more results.

  • Answer your biggest sponsorship questions with insider secrets, best practices and industry trends
  • Learn proven strategies to get the results you want, faster
  • Navigate the shifting sponsorship landscape with timely topics
  • Make valuable connections with industry experts and fellow sponsorship practitioners
  • Take immediate steps toward improving your sponsorship efforts with highly effective tools

PLUS! Attendees will receive bonus downloads and resources to help put your learning into action.

Upcoming Webinars

Thursday, June 8 | 11:00am PST

Top 10 Best Practices for Sponsorship Sales Leaders

Hosted by Paula Beadle & Kevin Canady

In today’s fast-paced world, sponsorship marketers need to bridge the gap between proven strategies and real-world challenges to achieve faster and easier growth. This webinar is designed to do just that!

Featuring special guest, Kevin Canady. This webinar will provide pivotal insights and best practices that you can immediately implement to drive success.

✅ Build relationships
✅ Clarify expectations
✅ Improve results

Join us as we explore the top 10 best practices for sponsorship sales leaders and uncover new avenues for growth and success in the ever-evolving landscape.

Kevin Canady

Kevin is the VP of Sales & Business Development for Milwaukee World Festival, Inc. operators of Summerfest (the world’s largest music festival). Summerfest is a best in class event experience and sponsorship partner opportunity. Summerfest presented by American Family Insurance hosts over 800 bands and 900000 fans over 3 Weekends on 11 different stages.

Webinar Available for Members Only

Already a member? Login and register in the Member Hub.

Your Host

Webinars are led by Paula Beadle, Founder of Sponsorship Marketing Association. She has been in your shoes and knows what it’s like to be on the line to raise revenue. Much like you, she brings an enthusiasm for connection and strategy in her quest to master the art and science of sponsorship. You get the benefit of the hard-earned wisdom she’s gained in her decades of sponsorship sales experience in sports, media, events and entertainment. Paula will be joined by guest industry leaders, experts and trainers.

Past topics include:

  • The Truth About Creating Authentic Marketing Partnerships
  • Kick Ass Sponsor Activation Ideas that WOW Your Audience
  • Cracking the Code on Valuing Sponsorships
  • How Thought Leaders Are Revolutionizing the Industry

Members get free access
to future webinars

Webinars are only available to SMA members.
Join today for access to future sessions!