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Webinars

KEYNOTE SPEAKER

Kevin Griffin

Members get free access
to all webinars

The entire year of webinars is only available for free to SMA members.
Non-members can purchase a webinar for $99.

A Real-World Learning Experience

Now more than ever, sponsorship marketers need to connect proven strategies with real-world challenges, to increase sponsorship revenue, build stronger partnerships and drive results. Our webinars are real-world learning experiences where you will:

  • Answer your biggest sponsorship questions with insider secrets, best practices and industry trends
  • Learn proven strategies to get the results you want, faster
  • Navigate the shifting sponsorship landscape with timely topics
  • Make valuable connections with industry experts and fellow sponsorship practitioners
  • Take immediate steps toward improving your sponsorship efforts with highly effective tools
UPCOMING WEBINARS

Wednesday, June 26 | 11:00am PST

Are You On Track To Hit Your Goals?

Now that we’re halfway through the year, are you striving, thriving, or struggling?

If you’re thriving, that’s awesome. If you’re struggling, we’re here to help. Wherever you are in your 2024 journey, we want to do our part to ensure you finish the year by accomplishing your goals. One way to do that: Harness joy. It’s a powerful driver for learning, growth and performance. But it’s not easy to create joy amidst uncertainty, hefty to-do lists, and tight schedules.

Join Paula Beadle and Michael Kithcart for our June webinar where they will provide practical strategies to infuse your business with the boost you need to achieve your goals as you cross the finish line. Prepare for an interactive and lively session designed to boost your positivity, unlock new opportunities, achieve your goals, and enjoy the journey!

$99.00Buy Now

Wednesday, July 31 | 11:00am PST

Sponsorship: A Smart Marketing Strategy

Sponsorship is an effective way for companies to connect with target customers, an essential strategy in any marketing plan. Over the past few years, the industry has transformed, and is evolving at a rapid pace. Trends and research indicate sponsorship marketing will continue to thrive as the economic and social landscapes shift, which means deep understanding of current and future trends is essential to success.

Wednesday, August 28 | 11:00am PST

A Sponsorship Brand Marketer’s Advice

Our special guest will shine a bright light on what works, what doesn’t, and why. With insights gained from crafting and reviewing hundreds of proposals each year, our guest has impactful observations on the dos and don’ts of creating successful partnerships – from the beginning to end. Discover common pitfalls to avoid and learn strategies and tactics to make you stand out from the crowd.

Wednesday, September 25 | 11:00am PST

Technology Drives Transformation

Explore how technology is driving a transformative shift in how sponsorships are bought, sold, managed, executed, and valued. Experts will shed light on the impact AI and other technologies have on the industry. We will explore innovative ways technology is forging meaningful partnerships, while providing opportunities and takeaways for everyone involved in sponsorships.

Wednesday, October 23 | 11:00am PST

Unforgettable Purposeful Partnerships

Brands are seeking opportunities to positively impact their communities and support social issues more than ever, taking powerful positions and using sponsorship as the vehicle. In this webinar, hear from experts about aligning brands, properties, and social good.

Wednesday, November 20 | 11:00am PST

Redefine Success, Unleash Potential

Unshackle yourself from the limiting thoughts and beliefs that keep ambitious individuals playing small. Redefine success on your terms, fueling a sense of energy, accomplishment, and fulfillment. Join this fast-paced, interactive session designed to facilitate small, impactful shifts in your internal environment.

PREVIOUSLY RECORDED

Just because it’s over doesn’t mean you’ve missed it! Purchase a webinar recording and we’ll email you a link to watch it instantly. Members can watch the library of recorded webinars in the Member Hub.

Recording

The Transformative Impact of Women’s Sports Sponsorship

A compelling webinar where we examine the transformative power of women’s sports sponsorship and how brands can champion progress while driving business success. We’ll explore the opportunities for continued growth. This webinar isn’t just for sports enthusiasts; it’s for anyone in sponsorship looking to gain insights into effective strategies for engaging with passionate audiences and building authentic brand connections.

Special guests: Jen Mueller, Seattle Seahawks Sideline Reporter & Founder of Talk Sporty to Me, Nate Silverman, Chief Commercial Officer at Force 10 Sports Management and Seattle Storm, and Crystal Langhorne, Director of Force4Change

$99.00Buy Now

Recording

The Power of Data and Metrics

Data and research are a driving force behind decision making and measuring the success of sponsorship marketing campaigns. Join us for a truly global perspective on data and analytics, with insights from three CEOs and from three countries who are leading the industry.

Special guests Caroline McGuckian, CEO of Meshh in London, Jeff Nelson, CEO of Navigate in the U.S., and Adam Mitchell, CEO of SponsorPulse in Canada.

$99.00Buy Now

Recording

Kick-Ass Activations That Wow Audiences 

Featuring Special Guest: Neil Minocha, Director of Global Sales at SXSW

This is the webinar for BIG IDEAS. The best activation ideas improve the audience experience and creatively solve problems. WOW brands with bold, innovative ideas that engage audiences and leave a lasting impression. We will share our favorite activations and a simple approach to developing big ideas.

$99.00Buy Now

Recording

Authentic Marketing Partnerships

Bridge the gap between what brands desire and what properties deliver—because creative collaborations make the dream work. During our lively webinar, partners spill the tea on teamwork, communication, problem-solving, crafting big ideas, and delivering jaw-dropping results. Gain tips and strategies from partners who’ve mastered the art of building genuine marketing partnerships.

$99.00Buy Now

Recording

Best Practices, Bold Actions

Dive into the dynamic evolution of the sponsorship industry. Unleash your fearless and uncharted thinking with this webinar, offering speedy, efficient pathways to conquer your sponsorship goals. From industry predictions to key strategies, we’ve got the roadmap for your success. Seize the year ahead with actionable steps that set you on the winning track!

$99.00Buy Now

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